In Indonesia, almost no one is not familiar with Astra, a leading automotive company that has now developed into a Holding Company with more than 250 subsidiaries. YDBA is a foundation that was established as a serious effort by the company to provide guidance for MSMEs. Realizing the importance of branding to be able to better support its main goal, a rebranding was carried out that puts Astra's values first in order to be able to advance to class and be able to compete in national and global markets.
