HydroCoco

In the midst of a bloody competition for isotonic drinks like the red ocean in early 2010, Hydrococo broke through and became a game changer. Using the riding the wave strategy, Hydrococo was launched by using a brand that already has strong equity, namely Fatigon. For more than 17 years Hydrococo has been a leading brand that has spawned many portfolios and has also succeeded in penetrating the export market to various countriesIn the midst of a bloody competition for isotonic drinks like the red ocean in early 2010, Hydrococo broke through and became a game changer. Using the riding the wave strategy, Hydrococo was launched by using a brand that already has strong equity, namely Fatigon. For more than 17 years Hydrococo has been a leading brand that has spawned many portfolios and has also succeeded in penetrating the export market to various countries.